Well, well well - looks like someone's getting called out, hmmm?

The president of a media watchdog group is challenging NBC Nightly News anchor Tom Brokaw to a $1 million challenge over comments the anchor made during a recent interview with Columbia Journalism Review.

Brokaw directly took on the Media Research Center and its president Brent Bozell, denying the credibility of their evidence of liberal bias in the press.

"What I get tired of is Brent Bozell trying to make these fine legal points everywhere every day. A lot of it just doesn't hold up," said Brokaw. "So much of it is that bias - like beauty - is in the eye of the beholder."

"I know our evidence does 'hold up' and we'll prove it," Bozell responded. "I issue this challenge to NBC and its anchor: let's assemble a mutually agreeable third-party panel and have them review a compilation of the Media Research Center's 16 years of evidence of liberal media bias.